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AnalyseJuly 4, 2026 · 1 min read

Entering the Benelux: subsidiary, agent or representation?

Three models, three cost structures, three speeds. The choice depends less on budget than on what you are genuinely trying to learn about the market.

Opening a subsidiary is expensive and binding: premises, employment contracts, local accounting, and a full year before you know whether the market responds. It is the right choice when the market is already validated.

An independent sales agent costs little as long as they do not sell. Their drawback lies elsewhere: they usually carry several portfolios, and yours will come after those that sell best.

Outsourced representation sits between the two. It provides a dedicated counterpart, already established and already credible, without the overhead of a structure. Above all it answers one precise question: does this market justify placing a team here?

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Entering the Benelux: subsidiary, agent or representation? · PROJET D2